The commercial cannabis industry has blossomed in recent years, and one segment that has seen a particularly meteoric rise is the commercial pre-roll market.
Consumers love the convenience and sophistication of pre-rolled cannabis joints. Still, many don’t realize that producing these seemingly simple products can be difficult as a business owner if you don’t know where to start.
Emerging industry statistics affirm what we’ve long known: consumers love ready-made cannabis pre-rolls and infused/enhanced joints.
Recently, we’ve seen more and more investment into pre-roll machines by multi-state operators (MSOs), introducing a more refined smoking experience and setting a high bar for others to follow.
Here, we shed light on the core challenges commercial pre-roll producers grapple with to bring the perfect joint to market.
Quality Control and Consistency
Arguably, the most pressing challenge is maintaining product consistency. For consumers, every pre-roll must offer a uniform experience—similar draw, even burn, and predictable potency. Achieving this requires meticulous quality control, from grinding the cannabis to rolling, packing & weighing.
Grind Factor: Believe it or not, the grind of the cannabis is critical. A subpar grind could result in uneven burning and a less-than-satisfactory consumer experience. Producers need dedicated commercial cannabis grinders with precise, consistent results to avoid these pitfalls.
Compliance with state and federal regulations is a moving target. Laws can differ wildly between jurisdictions and can change with little warning. This affects everything from packaging to THC content, requiring producers to be agile and proactive.
Label Limbo: Regulations around labeling can be particularly intricate, specifying everything from font size to the language of health warnings. Non-compliance is not an option, so staying updated on the latest rules becomes a full-time job.
Scaling a commercial pre-roll business is not just about producing more units. It involves complex logistics, sourcing quality raw materials in larger quantities, and maintaining the same level of quality control as production ramps up.
Scale: Luckily, innovative new machines like the Rocketbox Pro are now available to help you solve even the most complex pre-roll assembly issues.
Resource Management: As you scale, ensuring a consistent supply of high-quality cannabis becomes more challenging. Greater volumes of the product mean greater chances for inconsistencies to slip through.
Profitability and Price Points
Maintaining a profitable operation is a juggling act. Premium commercial pre-rolls demand premium ingredients and careful craftsmanship, but consumers are also price-sensitive.
Material Costs: Quality cannabis isn’t cheap, and neither are child-resistant packaging solutions or high-quality pre-rolled cones. Producers must balance these costs with the retail price point, in some cases, while operating on thin margins.
With the pre-roll market booming, competition is fiercer than ever. New brands continuously enter the scene, each offering their twist on the classic cannabis joint.
Source: Custom Cones USA (via GlobeNewsWire)
Brand Differentiation: Producers must find unique ways to make their products stand out, whether through innovative flavors, partnerships with celebrities, or unparalleled quality.
Navigating the pre-roll market’s challenges demands a blend of expertise, adaptability, and relentless attention to detail. Our highly trained sales specialists can walk you through our vision of a successful commercial pre-roll production line with recommendations for paper types, how to set yourself up for scalability, or how to utilize custom branding options.
Technological Advancements in Commercial Pre-Rolls
While technology offers solutions to many of the pre-roll industry’s challenges, it also introduces new issues if not handled appropriately. Automated grinding, filling, and sealing machines can enhance efficiency and reduce labor costs, but they can also cause issues if you don’t have the right setup for your operation.
With growing consumer demand for ready-made cannabis experiences, tackling these pain points head-on is not just essential—it’s an industry imperative.
The burgeoning landscape of the commercial pre-roll industry is a blend of opportunity and intricate challenges. Those who succeed will be the ones who can adapt, innovate, and maintain a keen focus on quality and sustainability, all while navigating the ever-changing maze of regulations and consumer expectations.
By understanding and addressing these pain points, producers can better position themselves for success in a market that shows no signs of slowing down. As the industry matures, those who can turn challenges into stepping stones will survive and thrive.
Contact our dedicated sales team to learn more and schedule your free consultation, or get a walk-through of how our machines operate via live demo.