The cannabis pre-roll market isn’t just growing—it’s exploding. With over $4.1 billion in sales from 2023 to mid-2024 alone, pre-rolls have quickly moved from dispensary sidelines to center stage. As the market heats up, understanding what consumers want isn’t just helpful; it’s essential. STM Canna is at the forefront of this industry boom, translating critical insights into actionable solutions that set cannabis businesses apart.
Potency, Price, and Brand: The Big Three of Consumer Preferences
When it comes to pre-rolls, potency rules the game. Over 70% of consumers name THC strength as their top deciding factor, closely followed by price and brand reputation. The message is clear: today’s cannabis buyers are educated and discerning. They seek powerful experiences, fair prices, and brands they can trust.
Through advanced automation, STM Canna helps brands confidently deliver on these key promises. Precision machinery guarantees that every pre-roll meets exact potency specifications, ensuring consistency that builds lasting consumer trust and loyalty.
Infused Pre-Rolls: The Future is Already Here
One of the hottest trends sweeping the cannabis landscape is the rise of infused pre-rolls—joints boosted with concentrates like kief, hash oil, or rosin. This powerful blend accounts for nearly half of all pre-roll sales, and it’s easy to see why. Consumers view infused pre-rolls as luxurious treats, perfect for special occasions or indulging in an elevated experience.
STM Canna’s cutting-edge technology simplifies the production of infused pre-rolls, allowing cannabis companies to tap effortlessly into this booming premium segment and craft products that dazzle and delight their most demanding customers.
Multi-Packs: Convenient, Affordable, Irresistible
Forget the old single-joint tubes—today’s consumers are flocking toward multi-packs. Nearly half of pre-roll buyers prefer convenient, affordable packs with variety and value. One example is the popular 5-pack of mini joints, loved for its ease and shareability.
STM Canna empowers cannabis businesses to capitalize on this trend effortlessly. Specialized, high-speed machinery makes producing multi-packs seamless, dramatically cutting costs, ramping production speed, and helping businesses keep pace with soaring consumer demand.
Sustainability: Going Green Pays Off
Sustainability isn’t just a buzzword—it’s becoming a significant consideration for younger, eco-conscious cannabis consumers. Sustainable packaging solutions, including hemp-based tubes, recyclable tins, and compostable materials, are gaining popularity. Brands embracing green practices early stand out in a competitive marketplace and secure a loyal, values-driven consumer base.
STM Canna supports sustainability by streamlining production and minimizing waste, enabling businesses to integrate eco-friendly practices naturally and cost-effectively.
Know Your Audience: Marketing That Hits the Mark
Not all cannabis consumers are the same, and savvy businesses tailor their marketing accordingly. Millennials, responsible for nearly half of pre-roll sales, respond best to trendy branding, social media influence, and products that enhance social experiences. Older consumers, meanwhile, prefer convenience, reliability, and nostalgic appeal.
STM Canna’s technology ensures consistency and quality across every product, enabling targeted marketing strategies that speak directly and authentically to each demographic segment.
STM Canna: Your Key to Market Leadership
In a rapidly evolving cannabis pre-roll market, aligning your business strategy with consumer preferences is critical. From potency and affordability to sustainability and savvy marketing, STM Canna equips you with innovative solutions to meet and exceed consumer expectations.
With STM Canna’s state-of-the-art machinery at your fingertips, you’re not just competing—you’re leading the way, setting the standards that define success in today’s vibrant cannabis industry.
